Organization change levers

Michael Hammer and James Champy proposed their ideas and insight for organization change. The levers of change are context and content factors.

A context factor has leadership, strategy, and structure and people management while content factor has technology, marketing, quality and costs. Content factors are visible to end customers and context factors remain invisible.

Factors of context and content are interrelated to each other, drive and push each other. Let’s discuss each factor briefly.

Leadership:

Good leaders are valuable assets to an organization; good leaders always facilitate, inspire, encourage, motivate, council, and mentor. They are the change catalyst to an organization change.

Strategy:

Strategies are planned routes for short-term, mid-term and long-term to get desired results.

Structure:

Structure shows flow of responsibilities, authority and communication. Structure can be divisional or in a matrix form.

People Management:

To get the efficient people for right job and at right place and time, along with taking care their training and development needs of various aspects is called part of people management. Part of? That’s why because organizations are still evolving how to manage people. Study on psychology, sociology, anthropology and meditation is still going on in context to people management.

Technology:

Technology does wonders, up gradation or adoption to new technology is very crucial for growth. If an organization does everything and do not concentrate on technology then it may cause a collapse. Technology is prime requirement of modern organization.

Marketing:

Marketing gives information about product or services in the form of images/pictures, audio and video. If a customer does not have any information about a product or services, he/she will less like to buy.

Quality:

The basic difference of good brands and not good brands is of product or service quality. Good brands always invest big amount in testing and maintaining product quality. Customer always expect performance, durability and after sale service. Meeting or exceeding customers’ expectation means to make loyal customers.

Cost:

Customers can not give more if he/she has enough alternate to choose from. Maintaining cost with good quality is a challenge to every organization, but good organization always excels with maintaining cost with quality.

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