A conscious person knows the qualities of his highest identity and the qualities of God aren’t different. And he keeps on exploring them until reaches them in their vast potentialities.

He knows God is (the qualities of Him):
Sound, Light, Wisdom, Power, Calmness, Peace, Love and Bliss.
He ‘knows’ he is that too — Aham Brahmasmi! And ‘to be’ that knowing, he dedicates his everything.